Pinterest was heralded as the fastest growing website ever in February of this year reaching 11.7 million unique monthly users after having only 7.5 million in December of the previous year. As of September 2012 the social sharing website had around 23 million users. Pinterest just about doubled their massive user base in less than a year. What’s the take away from all these stats? People like Pinterest!
People like Pinterest because of the gorgeous visual content they can find on the site. The images on the site are sumptuous, stunning, a feast for the eyes! And the holidays are a sumptuous time of year. There are lights and ornaments and lots of rich food enticingly presented. A feast for the eyes. There is no better time to time than right now to take your business to Pinterest and start engaging and contributing to the web’s most popular visual smorgasbord.
Now not every business may benefit from a Pinterest presence. If your product or service cannot be presented in beautiful, visually exciting way, then Pinterest is not the Social site for you. But barring that, get on Pinterest!
The average Pinterest user spends nearly 90 minutes browsing the site, that’s 90 minutes in which they can find, like, and repin your content. And, according to venturebeat.com “Pinterest generates over four times as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook.” “Attributable to first touch” means that Pinterest is the social website that brings businesses more new customers than any other social networking site. (If that’s not a good reason to get on Pinterest I don’t know what is.)
So how will Pinterest build your revenue? Directly and indirectly.
- Directly, it will allow Pinterest users to view your pins and if they like what they see they will click on the image, and (if you have pinned from the purchasing page of your website) they will be taken directly to where they can buy your product.
- Indirectly, users will repin your content and others will see it from there and repin it themselves and some of those who come in contact with your content will buy from you. A solid Pinterest presence will also contribute to word of mouth marketing for your business, give you increased visibility and bolster your reputation as a trusted brand.
Still not convinced?
Let’s take a look at Pinterest in action. This is an example of how Pinterest can help your business:
This photo comes from the blog of the world’s current most popular pinner, Joy Cho. (The picture of the caramel was pinned on Pinterest. Crack caramel is the name of the brand that makes the candy in the image.) Below is a comment in response to the blog post:
Granted, this is a response to Cho’s blog and not her Pinterest account, this is a brilliant example of how Pinterest can work for you. While it may not be written down, this is how Pinterest users will react to seeing your products displayed beautifully and enticingly on Pinterest.
At the end of the day, Pinterest drives sales and is great free advertising, and that’s why your business needs to be on Pinterest. Now go and do!
ps. Stay tuned for my next post about how to use Pinterest and how to use online tools to help you use it better